Making Green Lemonade

Some people have a knack for making the best of a bad situation. I'm not talking about Mary Tyler Moore whose character "can take a nothing day and suddenly make it all seem worth while." For some people calamities, catastrophes and disasters aren't always so bad.




Disaster Capitalism - The new book by Naomi Klein is a follow up to her huge hit No Logo. In the new work she claims that political powers exploit disasters of many kinds to push through legislation that would otherwise be met with much resistance in safe and peaceful settings. The implication is that there is actually a disincentive for some to seek peace and incentives for them to sustain disaster scenarios so that they can enact legislation like The Patriot Act after 911 or bring forth the privatization of the school system in New Orleans after Hurricane Katrina.

Military Industrial Complex - More than just the simple opportunism of disaster capitalism, the Military Industrial Complex is a much wider construct that is said to be more or less designed to encourage war in order to profit from it's ability to destroy capital which then needs to be recapitalized or replaced.



Measuring Wealth with GDP - Gross Domestic Product measures the value of all products that are produced within an economy. This positively counts product growth without taking into consideration the possibly more costly side effects of the events that created the demand. This is why such a terrible thing as an oil spill will increase the GDP of an economy because many costly products will be produced to nominally clean up the environmental mess and to replace the oil liner.

Blood for Oil - This seems to creatively mix all of the above. It's a fact that war in the Middle East has greatly benefited the petroleum sector as well as companies that sell their services to the US Government. It might be more than coincidental that many of these companies have close ties to the offices of the US Executive and many of the people in their cabinet.

Disaster Fundraising - Lobbyists are known to exaggerate their causes in order to get the money flowing. It seems that those in non-profit, charitable or humanitarian organizations are not beyond this approach. The UN has just had to restate their AIDS numbers for Africa. It seems that the incidence of the disease has been over reported for quite some time now. Stephen Lewis is disappointed but puts it into perspective by explaining that even these new lower numbers are so staggeringly large that it shouldn't discourage us from further investment in his efforts to eradicate the disease.

The Upside of Down - This is the title of a book by Thomas Homer Dixon who writes that not only can catastrophes lead to positive change, they sometimes are necessary for such change. When it comes to Global Warming it seems that this has not registered with most people as a catastrophe yet and therefore not much is being done. Because such shifts happen so gradually it is hard for the human imagination to put it in the same category as a catastrophe that occurs over a holiday weekend. Some are trying to make this link by pointing out that many of these more immediate disasters may intensify and become more common as a result of Global Warming.

Making Green from Green - Despite what Ayn Rand has so poorly written, I don't think greed should be the only primary motive for economic activity. But someone trying to convince people who are swayed by greed could use this motivation to their benefit. I have been trying to convince people of the benefits of green initiatives using the language and practices of a business case. It is not hard to make a compelling case that accepting the challenges of adhering to initiatives like the Kyoto Accord will create massive opportunities for those jurisdictions who lead the way. The innovations required to succeed can and will be sold to those who lag behind. That's why the levers of incentives and disincentives which are held by our governments should be pulled now before we get left behind.

We'll Fix it in the Edit

This month I've made the dual commitments to blog everyday and to write a full novel from start to finish in thirty days. So far so good as I'm on track to succeed with ten days to go. I had started on another novel last year which began with a quick flourish and then had stalled. After about eleven months of thinking and writing I was stuck at about fifty pages of a novel that was in danger of never being completed.



I was happy with the quality of the writing within that first novel but that's the problem. I only allowed myself to write what I considered to be quality writing. During this month's NaNoWriMo the approach was to write whatever comes to mind, never look back and never second guess. The result is that I have now written over a hundred pages of a novel that may turn out in the end to be even better than the first one. I've found that you need to jump in, let yourself go and allow yourself to make mistakes.


Before this month it was like I was trying to make an epic movie by planning every shot and directing every scene in advance. The approach to writing a novel this month has been more like the process of documentary film making in that you point your camera at something interesting, let the events unfold and then worry about tying it all together in the editing. A good documentary film will in the end take on the drama of a good epic film anyway, without the need for all of that obsessive planning in advance.


As it happens I've also started work on a feature length documentary film tentatively called Dunk: The Art and Science of the Jam. I'm collaborating on this with a friend who is a Juno award winning documentary film maker. I've also started planning a documentary film festival with another friend who teaches at OCAD. When it rains, it pours. But that's OK because I've discovered that I can swim.

What if We're not Responsible for Global Warming?

Soon it will be even more difficult for those who deny the human responsibility for Global Warming to keep a straight face while making their arguments. A report is about to be published by an exceedingly impressive list of respected scientists outlining the state of the globe and prospects for the future with regard to climate change (as the deniers prefer to call it). The report comes just in advance of the meeting of industrial nations to follow up on the Kyoto accord. USA, the most important signatory of that treaty has of course abandoned it and justified doing so with some very poorly done, lobbyist sponsored science.

Canada has actually dramatically increased it's greenhouse emissions since signing the accord and the Conservative government tried initially to minimize or debate the truth of global warming, but even they have had to come around and might even surprise some people in the next wave of treaties. They are probably doing this more as a reaction to recent polls that suggest Canadians are becoming more green every day and are even willing to vote for the Green Party. Research also shows that we are willing to pay more for green products and services and would even pay higher taxes if it went toward cleaner environmental policies. Elizabeth May is well positioned here with her party, the Liberal party is making changes to their policies, while the NDP need to find a way to balance their commitments to labour and heavy manufacturing to become greener or they will be left in the dust.

I have always been amused by those who deny that we humans are having a dangerous effect on the climactic shifts of our planet. I understand science is always open to debate and I would always encourage it. The evidence in this case is so dramatically shifted towards one set of theories over another that anyone who argues the weaker case would need to be seen as a maverick in the best case, a quack in a middling case or a fraud in the worst case. I don't mind that some middling science is poorly done and can create false conclusions. I accept that this happens but these instances are easily shown to be faulty and soon discarded. The worst cases are those that take money from lobbyists and then fraudulently produce custom results. These people are the scourge not only of science but of all things dear to humanity and they should be vigorously exposed.

As for the best case scenario in which a scientist authentically engages in science and insists on findings that go contrary to commonly accepted understanding. These people often point to the examples of Galileo or Copernicus as their models. For every Galileo or Copernicus there have been thousands upon thousands of people who also went against commonly accepted notions of science and were never in the end proven to be right simply because they were wrong. Just because you're a maverick and everyone thinks you're too extreme doesn't automatically make you right. There's the distinct and more likely possibility that you might just be an idiot.

Let's take the extremely unlikely possibility that one of these deniers of Global Warming is not a middling and incompetent scientist but is rather a maverick, does science authentically without skewing his results to suit lobbyist or political masters and arrives at the conclusion that Global Warming is not caused by Humans. If this remotely unlikely possibility which I am in principle willing to entertain is true then what? Even if this were the case how could anyone deny the benefits of removing millions and millions of tonnes of pollutants from the atmosphere, making the air fresher to breathe, reducing toxin originating cancers, birth defects and other ailments? How could anyone deny the benefits of conducting business more efficiently and the creation of new innovative technologies that would result from these reductions? Even if we're wrong about the real cause of Global Warming which is really not in debate, then we still need to go full steam ahead in reducing emissions for all of the other benefits that would result.

Florida Shines a Light on Toronto

I recently bid on a nearly condemned property that would have needed over $100k in renovations to make it a viable rental property or a nice house for someone. It was priced a little low so I bid $37k above asking price. The winning bid was $87k above the asking price. This scenario is playing out in every category of real estate and in almost every neighbourhood in Toronto. People are being paid $2,000 to stand in line so their benefactors could be the first to buy $10M condos.

Despite all of this many experts will tell you that Toronto is still a bargain on a world scale. We used to have a bit of an inferiority complex and dreamt of being compared to other world class cities. People around the globe are finally starting to see Toronto in precisely those terms. The ultra rich of the world, especially those from less politically stable environments are finding that they will not find a more open, safe and tolerant city anywhere else in the world and they're buying property here to hedge their bets in case they need to relocate.

Several ultra luxury condos are being built in town and they're selling for record prices. But when you put it in the category of so-called world class cities then there is still a lot of room to go up in value. So despite all the market turmoil in the US, New York City is not suffering price declines. While Florida properties are selling at deep discounts in the US another kind of Florida is moving to Toronto.

Richard Florida is the world authority on how the Creative Class help make a successful and livable city. His books have sold in the millions while he taught at Carnegie Mellon. But now Richard Florida has relocated here to teach at the University of Toronto. Florida will be heading The Prosperity Institute at the Rotman School of Management as well as working with the MaRS Discovery District which is another group that will have a hand in bringing global attention to the innovations going on in this city.

I know a lot of people who used to dream about moving to New York that no longer do so. They are starting to see that we've got something cooking right here at home. It's no accident that Toronto has the highest Facebook penetration of any city in the world. The people here are the most socially integrated people on Earth and this collaborative approach will be priceless in the future. Real estate trends are just the tip of the iceberg. People will pay more to live where everybody else wants to live. What this means for affordable housing is another matter altogether.

Bringing Up Baby

During my undergraduate specialization in Philosophy I also completed a minor in Cinema Studies. I remember one professor of some renown who taught the introductory Film101 course telling our class that the finest example of a Hollywood movie ever made was Bringing Up Baby (1938). He screened it for us and most of us scratched our heads.

The first thing going against it was that it was a black& white film; my generation had made the switch to colour TV and had come to consider B&W movies to be just filler for stations that couldn't afford the newer stuff. The film also seemed to be just like any other old movie and not that different from most screwball comedies. In fact, Streisand's What's up Doc? (1972) and Madonna's Who's That Girl? (1987) are both based on this film.

I got a chance to see the original recently during one of my insomniac hazes and now have a new found respect for the film. The content may not be that original but the execution is nearly flawless. Howard Hawks' pacing and tone of the film is masterfully integrated with the perfect timing of the repartee dialogue of Cary Grant and Katharine Hepburn. Their chemistry is sparkling as she gets the hapless paleontologist in one ill conceived situation after another and eventually charms him, keeps him from getting married and eventually wins him over.

It's also interesting to note how "gay" Cary Grant is during the film. He was suspected of being bisexual and his character in the film appears in drag, appears to be the bottom to Hepburn's top and even uses the word "gay" for the first time in a Hollywood film which up until then had only been used by insiders of the gay community. Hawksian women in this director's films were also gender-bending by virtue of their aggressive verbal and sexual behaviours

You will find hundreds of examples of more recent movies in which lovable female leads like Meg Ryan or Sandra Bullock play similarly constructed roles only to come across like irritating and precocious children. Hepburn somehow makes the zany airhead charming and sexy without trying too hard to be cute. The film was a terrible flop and nearly ended Hawks' career. Only much later did the film gain the respect and admiration of filmmakers and critics. Add me to that list.

A Scam By Any Other Name

"Poetry is like fish: If it's fresh, it's good; if it's stale, it's bad; and if you're not certain, try it on the cat."

-Osbert Sitwell


Here is a poetry site for people without cats.
Here is what some people are saying about it.

What's in a Name?

I came across this very useful site that analyzes the significance of your name for your life. Here are some of the insightful analyses you will find.

Jesus
While you could do well in certain positions of authority, you have a certain lack of initiative and a tendency to procrastinate.
[No kidding. We've only been waiting 2000 years for you to return.]

Satan
If you are in sales work, you could do well because of your friendly personality, interest in people, and desire to please.
[If vinyl siding sales doesn't work out, you could try being Vice-President]

George
You are deep, philosophical, and refined, but your extremely sensitive nature causes you to become depressed over any real or imagined slight.
[Huh? ]

If you don't believe the veracity of this powerful tool check out what it says about you if your name is God.

Your First Name of: God

Click here for a report on the impact your first and last names combined have on your life.
You will be amazed at our accuracy!

• Although the name God creates the urge to be reliable and responsible, it can cause an unscrupulous, materialistic approach that frustrates higher humanitarian qualities.
  
• This name, when combined with the last name, can frustrate happiness, contentment, and success, as well as cause health weaknesses in the reproductive system, worry, and mental tension.
• Your name God gives you a strong sense of responsibility in business and material affairs, and the practicality and determination to make a success of anything you undertake.
  
• Your ability to organize and direct the efforts of others enables you to excel in any managerial position because you have the ability to grasp the concept of a goal complete with an understanding of the steps to be taken.
  
• This name has allowed you to develop depth and breadth of mind.
  
• You are able to retain facts, to grasp new information to your existing store of knowledge.

Your full name creates the overall conditions in your life as well as your destiny. It is a very important factor. Click here for a report on the impact your first and last names combined have on your life. You will be amazed at the accuracy of this report!

Welcome to Canada

This is wrong on so many levels but is yet another example where Little Brother is at work keeping an eye on the system. The video footage above was confiscated by the RCMP from the person who shot it and attempts were made to keep it from him and the public until a legal challenge was successfully made.


This poor guy Dziekanski on his first ever flight, after 10 hours of waiting in a terminal with no food or water and clearly distressed meets his end at the hands of some pretty unprofessional police work. All of this could have so easily been avoided:

If someone had noticed that a man had been walking around the luggage area for over 6 hours.

If the airport had a PA system in the luggage area his mother would have been able to contact him.

If one of the staff just walked fifty feet into the area they could have found him waiting for his mother.

If the police just slowed down to assess the situation before acting and unnecessarily tasering him.

This last point is really disappointing. Does it have to be that the type of person who works in law enforcement needs necessarily to be of a thuggish nature? It's as if some of these guys are just looking for any excuse to engage in some ass-kicking. This is an exceptional situation in which the incident was caught on camera. There are countless such incidents that never see the light of day. Clearly these men are either very poorly trained or not following their training.


On a lighter note:

Fuck Death

Here is an organization that we could all get behind. The Fuck Death Foundation's mission statement outlines that they are "dedicated to the elimination of death through the generation and distribution of funds to strategically selected causes and initiatives worldwide." They plan on seeking official charitable organization status.




I've been saying for some time that we need to start debating the issues around the likelihood that technologies will arrive within our lifetimes to extend life much beyond the averages we decry today. Stem cell research and nanotechnology alone could offer therapies for many diseases as well as ways to slow down if not stop or reverse aging. The upheavals that could result from such a possibility would make the industrial revolution look like a tiny blip in sociopolitical development. Like most new desirable technologies the wealthy will have primary access to them. Can you think of a more motivating reason to revolt than the chance to attain immortality?

Ray Kurzweil believes we will have technologies that will allow human immortality to be possible in about 20 years. So I think the Fuck Death Foundation's birth might be well timed to serve a goal that will soon come to be taken more seriously.

This Week in Fat

It's a Fat World After All
Disneyland denies that they're shutting down their "It's a Small World " ride in order to make changes to accommodate heavier passengers. Miceage reported that the boats kept getting stuck forcing the staff to more frequently ask some patrons to get off the ride so that the boats could continue floating. It's been reported that in order to make these patrons feel better they're being offered food vouchers.


Flying the Fat Skies
A doctor in Australia is advocating that airlines should charge a premium to obese passengers to be levied for every kilogram above a certain weight, just like they do for excess baggage. I think this idea's going to have some legs and will eventually become policy. The price of fuel continues to rise as we run out of oil while no one seems to be working on any serious alternatives for jet fuel. I could imagine one day soon being weighed with all of my luggage and paying for my ticket based on the total weight.

Fat Old Opry
Nashville Tennessee is the fattest city in America with 68% of it's residents overweight or obese. Forbes Magazine has also written that the most sparsely populated areas of the country are also the fattest while the densely filled areas like NYC and L.A. are less so. Dense urban living is more efficient in more ways than one.


Fat is no Joking Matter
Unless you go here, where it is.

This Monarch's Not Smiling

Hugo Chavez is a shit disturber, there's no denying it. He pisses off a lot of people especially oil people like the Bush clan. Recently he got into a spat with King Juan Carlos of Spain calling him a fascist. When he tried to interrupt during a conference the Monarch yelled at him to "shut up" on live TV.

Just an excuse for me to dig up something cool from the 80's.

Abecedarians - Smiling Monarchs (1985)

Eat The Rich

A restaurant in NYC is offering a $25,000 dessert. I don't mean to add to the free publicity that is restaurant is receiving. We should probably just ignore these asinine attempts to get our attention but I excuse myself in that this will mostly be a meta comment on the matter. I don't really care what the ingredients are: they're probably a mix of some rare and therefore expensive ingredients and usually include some jewelry that the buyer can take home after they've licked their plate clean.


This kind of thing makes the rich seem like clueless showoffs as represented in popular culture by the Thurston Howell III's or the Montgomery Burns of the TV world. It's just too easy to despise the wealthy when such things are publicized. "That's rare and expensive, let's consume it" is a very unsophisticated approach to riches. I'm quite sure the people who drink gold flakes, much like the people who rent stretch limousines to go to rock concerts, and also like those who strut in white Bentley roadsters in music videos aren't really the rich but only those who want to appear to be so. The appearance of wealth is as valuable to some as actual wealth. This is probably why people rent exotic cars to attend their school reunions.

Eating gold flakes in a sundae or drinking them in a Goldschlager martini can't be good for you. But if you must so conspicuously consume I've got a suggestion for you. You know what's even more rare and valuable than gold? Plutonium costs $120,000/ounce. Why don't you sprinkle a little bit of that in your martini.

No Country For Old Men

I first saw the Coen Brothers film Blood Simple (1984) at the Broadway in Hamilton and I was a little puzzled at first. It was very different than most of the movies I had seen up to then and it started my appreciation for art films. Here was a movie that was glacially paced with sparse dialogue and yet it held your attention for nearly two hours. I liked it the first time I saw it but I liked it more the second time I saw it.

This has now become a pattern for me with their films. I remember thinking Fargo was pretty good but subsequent viewings made me believe it was great. One just doesn't absorb all of the detail the first time around. They have an unusual sense of humour that's brought out in the pacing and the eccentric folksy dialogue of their movies. I remember being disappointed by The Big Lebowski the first time I saw it, thinking that it was too slick and silly but it has gotten funnier each time I've watched it. I now consider it one of the funniest movies ever made.

I just watched No Country for Old Men and I'm assuming that the same thing will happen again. I liked the movie but I look forward to loving it the second time around.

Hot Girl Robot on Girl Robot Action

Bjork Video - All is Full of Love
There's something sad and tragic about sentient robots.

Message in a Bottle

I'm not sure most people realize how big the Universe really is, despite Carl Sagan's valiant efforts to educate us about it. Light travels at about 1 billion kilometres per hour and yet it still takes about 4 years for that light to travel to the nearest star system to ours. It would take you 15 billion years to cross the Universe at the speed of light.

The farthest human made object from Earth is Voyager 1. After 30 years it is about 16 million km away from Earth but at the wicked fast rate of 60,000 kph it will take about another 50,000 years before it gets anywhere near another star system and millions of years before it gets to any denser parts of the galaxy where it is more likely to be found by an alien species.

When Voyager is found the aliens will discover a gold recording disc that we've included on board. The instructions on how to play the disc is on the record sleeve which is reproduced in the photo above. The record includes sounds and images of Earth.

This is one of the saddest and most quixotic undertakings that I can imagine. It is probably one of the surest bets in the Universe that Voyager will never be found but if it ever was found it would likely be a billion years after we've all died on Earth.

You can track Voyager 1's travels at this site.

Mainlining Sugar

I listened to a podcast that aimed to give some writing advice for NaNoWriMo participants. Some of the advice included the obvious like coffee but went beyond by suggesting cream donuts, Pringles chips and blue ice cream.

The really bad white flour donuts have immense amounts of sugar and fried fat so they're packed with energy. They suggested crushing the Pringles chips in the container so you could just "drink" it without wasting the time required to pick up and place the chips in your mouth. These are also loaded with sugar to complement the pressed starch that is the main ingredient and when you're done you could use the can as a hacking aid. The blue ice cream apparently has the most sugar of any flavour probably since it's aimed at children's taste.

It's long been a cliche that writers abuse themselves especially with coffee, cigarettes, alcohol and drugs but I've been good at avoiding these. I drink decaf and I don't smoke. I did have a cuba libre last night but only after I finished writing and I haven't tried the bug powder yet.

If anyone were to follow the advice given by this broadcast I'm sure they'd go into some kind of hyperglycemic fits. But I am feeling a little sluggish tonight and it's too late to get myself to the gym so I've gone out and got myself a six pack of chocolate cream donuts. I'll let you know how it goes.

Texas Bound?

The Canadian dollar closed today above $1.08 against the US dollar. A few years ago it was just under $0.62. If I chose to buy a $200,000 property in the US back then it would have cost me about C$323,000. But today that similarly priced property would only cost me C$184,000. That's a 44% savings just from the currency exchange appreciation.

Add to this the sub-prime meltdown in the US which is causing a rash of foreclosures and price reductions down there and you could easily pick up an American home for less than half price. The dollar might stabilize and recover a little and most people think that real estate prices will continue to drop before they rise again in the US but there probably has never been a better time for a snowbird to pick up a bargain.

So let's go shopping. There are stories from California and Florida of builders selling remaining houses for less than half the initial price. But these tend to be new housing developments in suburban type settings that I'm not sure I'd consider buying at any price. The cooler neighbourhoods are cheaper but still not cheap. NYC seems a natural choice but I haven't seen too many bargains there yet.

So where to buy? I would choose a city with active arts and music scenes, a highly educated workforce, a major university in town and if you listen to Richard Florida a vibrant gay community would also help. I've done some research and Austin Texas seems to come up at or near the top on many indexes that one could use to gauge the coolness of an American city. Perhaps a Texas winter home is not out of the question for this suddenly snowbird. Maybe I'll check out SXSW in March.

Curb Your Buzz

When Jerry Seinfeld got his own TV show I avoided it like the plague. I used to see him on the Tonight Show asking his "what's the deal with ketchup?" questions and I really didn't need to be irritated for half an hour each week. It wasn't until I was in residence at university and couldn't successfully avoid TV any longer that I happened to watch a few episodes of Seinfeld and found it to be very amusing. Despite the fact that all of the characters were extreme sociopaths it was an innovative show that highlighted the absurdities of everyday minutia. Perhaps I was wrong about this guy. Maybe he wasn't such a superficial simpleton.

Years later while on vacation in Mexico I saw this show called Curb Your Enthusiasm on HBO. I nearly pissed myself laughing and remember thinking that it was another step above the bar set by the Seinfeld sitcom. I watched two episodes during that vacation and it started to dawn on me that this Larry David guy was the same guy who created and wrote on the Seinfeld show. It was also implied that the George Costanza character was loosely based on himself. Curb Your Enthusiasm has of course become a successful and well known show and Jerry Seinfeld hasn't done much of anything since the end of the run for Seinfeld. He would occasionally do a stand-up routine and audiences seemed enthusiastic but it was always the kind of material that wouldn't get a comic very many laughs if he weren't already as famous and powerful as Jerry.

Now we finally have a major project that was initiated, written and produced by Jerry himself and everyone is buzzing about how mediocre Bee Movie is. I'm not at all surprised. If you haven't caught on yet it has become abundantly clear that Larry David was the creative brains and the funny bone behind Seinfeld. Jerry was well known and comfortable in front of the camera so he became the face of the show which I'm convinced would have been just another canceled Pauly Shore type star vehicle if it wasn't for Larry David.

Culture Clash

I saw this commercial on TV tonight. The music is a cover of Pressure Drop by the Clash.

When I was a kid there was this quaint concept around music we used to talk about called "selling out". It was a cute notion that art trumped everything else and making music for money or popularity was an act of betrayal and if you tried too hard to profit from your art then you'd be compromising it and just "selling out". That's why you couldn't imagine hearing a Led Zeppelin song on a TV commercial. If you did hear their music used in that way you could have been assured that they would have lost all credibility with their fans.

Later on the punks were much more hardcore about this concept and the Clash was a band that epitomized this ethos having once insisted on releasing a triple album for the price of a single album and then allowed to do so because they made a deal with their label to tour for free to make up for the loss. I remember hearing Generation X speak for punks and deride the earlier generation by singing "we'll never sell out, like they did" and then watched as Billy Idol sold every shred of dignity he had as a punk in the following years by cashing in with cheesy songs, videos and staged concert hyperbole.

Things have changed. When Moby licensed every song on his album Play for TV ads no one begrudged him. Instead he was praised and admired for his business acumen. Hip-hop artists often prefer to be called entrepreneurs first and musicians somewhere down the list. The latest generation perhaps has a more accurate understanding of the music business by understanding that it is a business after all. That doesn't mean that they don't appreciate true art. They just don't think there's anything wrong with getting paid. It's considered perfectly OK to fleece those suckers at the ad agencies for the privilege to play their music. Just don't ask these kids to pay for the privilege of listening to that same music. They'll then tell you that music should be free and not about making money.

Conservative Rant

It's easy to be lulled into complacency with this Conservative government. They mostly stay out of trouble by being bland, boring and uncontroversial. Every now and then you're brought down to earth when you realize who these people really are. This past week we've had a series of developments that should give us pause.

1. They have brought forth a series of massive tax cuts and reduced the GST by 1 percent. Some economists think that some of that tax reward could have been better used as debt retirement or increased program funding after years and years of cuts. But it seems that nearly every economist including those strongly aligned with the Conservative party have said unequivocally that cutting the GST makes absolutely no sense at all.

2. The Chief of Defense Rick Hillier spoke openly about Afghanistan saying that it would take at least a decade to sort out that mess. This doesn't jibe with the official party line so he's been admonished and told to keep quiet. A few years ago some Military men gave George Bush more reasonable estimates of requirements and time lines for war in Iraq and they were sent packing or silenced and the results have been horrific.

3. Mark Warner was recently disqualified by the Conservative Party from running in Toronto Centre against Bob Rae even though he was democratically elected by his riding association. It seems they didn't take too kindly to him having opinions of his own about income and equality.

4. The Harper government refused to intervene in the case of a Canadian on death row in Montana citing that they didn't want to have such a monster like him back in Canada to serve a life sentence. The fact of the matter is that this person could serve life in Montana if he were given clemency and there would be no need to have him back in Canada. This is all beside the point. If you are a Canadian citizen you have the expectation to be defended by your country in accordance with your countries sense of justice and it is clear that Canadians consider capital punishment to be an abhorrent and uncivilized practice. What's surprising is that so many of the prominent Conservative Party members actually publicly support capital punishment.

5. The Mulroney saga got more interesting this week. It seems that he had accepted $300,000 in cash payments in secret meetings in hotel rooms and then delayed paying taxes on them until it became quite clear that people were going to find out about it. This kind of 3rd world opportunism is embarrassing to Canada and should be exposed and punished. And I know it's not just the Conservatives who have shady dealings in their recent past.

6. The Harper government continues to obfuscate and stall when it comes to environmental action. The old Progressive Conservative Party was much more palatable even with Mulroney at the helm when it came to environmental issues. With such a name one has to wonder what it is that the Conservatives are actually trying to conserve.

American Gangster

There is a tradition of glorifying the gangster in American culture. The Godfather Trilogy and the Sopranos are some of the obvious examples of the Italian-American variety but more recently the African-American Gangster culture has had it's fair share of glorification. Hip-hop and Rap videos are dripping with the ostentatious glamour that showcases gangster/drug dealer/pimp lifestyles.

American Gangster starring Denzel Washington is somewhat of a hybrid. It's the story of a poor African American who makes it big in the world dominated by the Italian American Mafia of 1970's New York. It's so natural to elevate the criminal element because criminal activity is so structurally similar to business activity. America admires the entrepreneur for his audacious confidence and his ability to struggle against risk in order to arrive at success. Frank Lucas (played by Denzel) is a perfect example of a man that possesses a combination of fearlessness, strength and innovativeness that allows him to reap the reward of fantastic riches.

Most Americans do not really feel like they have access to the opportunities to succeed in their lives. Criminal activity allows the fantasy of bypassing that difficult process of education and hard work and going straight to the riches. Of course it's just a fantasy since most of those who choose the life will soon end up dead or in prison. But Hollywood is in the business of selling fantasy and they do a pretty good job of it. Despite the occasional display of psychopathy, Denzel's portrayal of Lucas is mostly sympathetic. Lucas did end up in jail and penniless but it seems a small price to pay for someone who sees no hope for the future.

Peak Stupidity Theory

Judging by the price of crude these days it seems that people are beginning to accept the peak oil theory of fossil fuel supply. Supply is on the way down, demand is on the way up and prices are soaring and are likely never to go substantially back down again. Canada has a domestic answer since we have billions of barrels of oil trapped in the Tar Sands of Alberta. The American response to peak oil also seeks out a domestic solution with their recent focus on bio-fuels. America can produce a lot of corn very efficiently and some have decided that corn would make a nice replacement for fossil fuels.

Something is very misguided here. We're looking for alternative sources of things to burn rather than looking for alternative methods of power generation, or better yet, ways to radically reduce usage. Oil is running out and it happens to be a very dirty and toxic way to create energy. Rather than finding truly creative sustainable solutions we're going to make the net effects worse while dangerously delaying what we'll eventually have to do anyway.

The amount of energy required to extract oil from sands in Alberta is staggering. You have to dig out 2 tons of sand and apply copious amounts of energy to process it to arrive at just 1 barrel of oil. Similarly you have to harvest tons of corn then apply energy to process it to produce some combustible to put in your tank but at the cost of removing acreage from the inventory of land that could be used for food production. Meanwhile food prices rise because of the shrinking availability of arable land. How are these good solutions to peak oil?

Scariest Costume Evah

November is NaNoWriMo and NaBloPoMo during which I have committed to daily blogging as well as writing a novel from start to finish in 30 days.

I'm always puzzled by some of the costumes that people choose for Halloween. I was under the impression that they were supposed to be scary. I know that it's hard to resist when a little child wants to be Spiderman or a fair Princess like nearly every other friend of theirs but should we still pretend it's Halloween that we're celebrating?

So, with this in mind I am planning to dress up as something very scary this evening. I did a quick canvassing of American News Media reports to determine what it is that really scares people these days and I've combined them in the creation of my costume. This Halloween I will be dressed as a Young Black Male Pedophile Terrorist on Fire.

The Flying Spaghetti Monster vs the Invisible Pink Unicorn

Hell is War

I first met R when he was about 15. A little older than me, he was intimidating and strange. With his closely shorn bristly red hair and wide-eyed stare he looked like a young Johnny Rotten. His cousin was my best friend at the time and they came over to my basement to listen to music and drink some beer. When Devo came over my speakers R got up and danced in a manic swirl of movement, knees bent, arms swinging side to side like a new wave dance but with the energy and speed of a punk mosh pit.

He was quiet and awkward but trying to convey an image of strength and confidence. R had clearly been lifting weights and I imagined it might have been because he had sand kicked in his face once too often and had decided to do something about it. Over the next few years I would see R infrequently each time he would be a little wider and more menacing. He seemed to be very enthusiastic about guns, war and the action films of the time. He had relatives in the military so it was not surprising that he used to talk about rifles, knives, fighter planes and other military hardware even if it seemed a little bizarre to some.

I never got to know R very well and I hadn't seen him in 20 years. As a teenaged boy from Hamilton his dream was to be a member of the Airborne Regiment and he would occasionally and randomly belt out the following tune - the first verses at least. I never heard how the song ended.

I want to be an Airborne Ranger
Livin' a life of sex and danger

I said RANGER!
DANGER!
DANGER!
RANGER!

For the first time in decades Canadians are now involved in a war, and not just as peace-keepers. I guess all the gung-ho soldiers like R finally got what they must have been dreaming of all these years. Along with our involvement in the war in Afghanistan comes the occasional casualty reports on the evening news. My ears always perk up when these reports are aired and am relieved when I don't recognize the name of the dead soldier even though I feel for how their friends must feel when they hear their name on the news.

About a month ago there was a report of a Canadian soldier who was found shot dead in his barracks and his identity concealed. I wondered what story hid behind those headlines. Was it an accident, murder or suicide? A week later the dead soldier was identified as my friend R. Another week later the Military announced that it had in fact been a suicide.

Here is how that song ended:

Well C-130 rolling down the strip
Takin' off just like a rocket ship
Grab your weapon and grab your pack
clip the static line and it's out the back

Now if my chute don't open wide
I've got a second one by my side
If my secondary don't open true
Well look out ground 'cause I'm coming through

If I die in a combat zone
you can box me up and send me home
pin my metals upon my chest
And tell my momma I did my best!

Genocide, Satan and Salad

On August 14 of this year 500 people were killed and about 350 injured in an act of religious genocide. We only heard about it in passing. See if you can find it buried here in the Economist weekly review. The group that was targeted were the Yazidi who are considered by some orthodox Muslims to be Devil worshipers. This seems tragically to be based on a linguistic confusion of nomenclature. The Yazidi believe that the world was created by God and left to the care of seven angels, the highest ranking one being Melek Ta'us. So Melek Ta'us is the angel that holds the position that is most similar to the Christian angel of St. Michael who is considered to be the leader of the seven angels who stand before God.

In one of the Yazidi creation stories Melek Ta'us is created directly from God's illumination and is later tested by God when asked to obey his newest creation in Adam. Melek Ta'us passes the test by refusing and citing that he was created from a higher origin than Adam. So melek Ta'us is the one that disobeys God and opposes him. The Arabic word that means opponent (one who opposes) is Shaytan.

In an Islamic story Iblis is a pseudo-angel that disobeys God's direction to prostrate to Adam and so this Shaytan (one who opposes) is cursed by God for infinity to the Lake of Fire from where he promises to lead mankind astray and tempt them into hellfire. This Shaytan or opposer/disobeyer comes simply to be named by the descriptor of Shaytan and is who we know in English to be Satan.

But remember the other Shaytan (one who opposes) who is really most similar to St. Michael? Because the highest Angel in the Yazidi belief system is also known as Shaytan (one who opposes) he is mistakingly confused and equated with the Shaytan from the Islamic story and therefore equated with Satan, the being that tempts humans to hellfire. This is ironic since St. Michael's name was the war cry used by the Angels in a battle fought in heaven against Satan.

So the Yazidis are considered to be devil worshipers and therefore free game to eliminate from this world. This must be what those car-bombers were thinking when they targeted and slaughtered the large group of Yazidi on August 14.

This is the state of religion in the 21st century. A preposterously misguided etymological misunderstanding can move one group of people to kill another group en masse. A little linguistic education could have saved everyone a great deal of trouble and trauma. With just a little digging one could easily discover that Melek means Angel and that Ta'us is clearly related to the Greek words Theos or Zeus denoting God and thus Melek Ta'us is an Angel of God not an agent of evil.

A similar misunderstanding but with much less tragic consequences is made by the Yazidi themselves. The Yazidi believe that these seven holy beings are occasionally reincarnated in earthly forms as Koasasa. Their word for lettuce is koas which sounds like, but has nothing whatsoever to do with koasasa. This aural similarity however is enough to make it taboo for the Yazidi to eat lettuce. If only linguistic ignorance would lead to eating less salad and not to more killing.

Joel Plaskett Emergency

Blogification

I've recently started watching a TV show called Californication. It's ostensibly about a writer going through a protracted period of writer's block accompanied by a similar obstruction in his personal growth. How apropos. David Duchovny of X-Files fame stars as Hank, a loveable self-destructive writer who has so fallen on hard times that he has been forced to take a job writing a regular blog, all this while trying to win his wife and daughter back.

The show is only so-so. Better than most things on TV but not as good as the best from HBO. What continues to grate on my nerves is that Hank constantly ridicules and derides blog writing as somehow meaningless and something of which any self-respecting writer would be embarrassed. It's true that blog writing is the only writing I've been able to finish on a semi-regular basis lately but this is not a self-defense response.

It should be admitted that most blogs are not written at the level or sophistication of most published novels, but some are. For every dozen mommy-bloggers who fill their pages with fastidiously chronicled minutia of every baby step and diaper change there's a Cognitive Daily For every hundred cat-bloggers who furnish us with their daily furry photos there's a Cosmic Variance. The point is that the choice of medium in which the writing is presented cannot determine the quality of the content. There are some horrifically bad books that sit on the shelves of your local bookstore just as there are some excellent poetry blogs online.

It's true that anyone can write a blog while you must be chosen to be published, so the odds are better that you'll find quality in one medium compared to another but the art is ultimately in the content. There is also a natural process of selection that begins to work when you link from blogs you like to other blogs that they like. Eventually you discover dozens of blogs that you might want to read on a regular basis.

Art can be found just about anywhere a producer chooses to put it. Film snobs like to brag that they don't own a TV as if shielding one's self from any medium could somehow be considered noble. Art can be found in any medium you choose to look at. It can be found in the content that is produced specifically for your TV, cellphone, flash player, sidewalk, milk carton, bus shelter or toilet stall. Snobbery directed prejudicially and wholesale against various media like TV, blogs or even comic books (the most artful of which are now called graphic novels) belies a misunderstanding of what and where art is.

Muslim Democrat?

Turkey has elected a so-called Islamist as President. This might sound alarming to some paranoid western ears. Any word containing or having as cognate the word Islam has in recent years taken on a connotation of fundamentalism and extremism. But look past the descriptive terms and you'll find that the oppostional forces in that country's politics has less to do with religion versus secularism and has more to do with rich versus poor.

Turkey is socially and politically very unconventional; for one thing the military has on four occasions deposed the national government and forced it to adhere to the constitution which it holds dear. Unlike most other military establishments this one doesn't consider the constitution to be a pesky document that gets in the way of their path to power. They consider it their raison d'etre to protect it.

I am strongly in favour of secularism. I don't think there's much wisdom in mixing the church with the state. So one would guess that the recent presidential ascendancy in Turkey should trouble me. It does not trouble me because I think that the people have strongly supported the AKP not because they necessarily crave a government that mixes faith and politics but because they have been given so few reliable and honest politicians from which to choose.

The secularist parties much like the Federal Liberals here in Canada had become much too comfortable in their position as the natural governing option. While the constitution and reforms brought forth by Ataturk in 1923 were impressive and necessary at the time they are clung to by the secularists with even more vigour than a religious zealot clings to his scriptures. If Turkey wants to join the European union (and most of the population strongly does so) then they need to realize that the tenets of Western Liberal Democracy can supersede the proclamations of Ataturk who it must be admitted was not infallible. His innovations, it could be argued were right for the time but can be improved upon and therefore must be subject to criticism.

Along with the comfort and ease of power came the temptation of corruption. It should be admitted that the rich and the powerful have for decades colluded in corrupt practices that have fleeced the average Turkish citizen of their deserved economic success. Their untiring work ethic has largely been wasted by scandal after scandal in which those in power made it very easy for those with the purse-strings to abscond with the country's liquid resources and to do so with relative impunity. This gave the secularist parties a bad name and the poor not surprisingly flocked to their shepherds.

Recep Erdogan and his chosen President Abdullah Gul are probably no more frighteningly Muslim than Stephen Harper is frighteningly Christian. They all knew how to seek favour with voters to oust a naturally governing party: they did so by giving the voters an option to sweep aside an establishment that was shown to be too comfortable in power and too prone to corruption. Ironically in Turkey it took the efforts of a so-called Islamist party to truly put into practice the various virtues of Western Democracy. Those previously in power, despite being ostensibly advocates of right-leaning capitalist thinking, had no interest in true competition because having already the most they had the most to lose through it's introduction.

There has been a long tradition of Christian Democrat parties in Europe who despite their religious sounding names have upheld the values of Liberalism and I propose that the party in power in Turkey be labeled similarly as Muslim Democrats. If we could somehow keep those corrupt politicians from using the electoral process for their own personal economic enrichment instead of the enrichment of their people then the people wouldn't have to resort to voting in religiously linked parties to oust those same corrupt politicians.

This Music is Gay!

Men in Istanbul walk hand in hand, kiss each other in greeting and occasionally lather each other in a Turkish bath, and those are just the straight men. Turkey has a very macho culture where so-called manliness is highly prized and praised. Every time I look up at a TV or glance at a tabloid here in Istanbul I seem to come across the face of a rather severe looking female singer by the name of Bulent Ersoy who it turns out was once a man.

People can't seem to get enough of her. She seems to be hosting a different show every night, her photos are on the front pages of most newspapers, people are talking about her plans to adopt children and about what her 23 year old husband was doing with another woman last week.

It seems very strange at first to find that they have elevated a transgender performer to the pinnacle of their entertainment pyramid, and it should be noted that this is not just a freak-show curiosity since most everyone really appreciates her singing talents and her bravery. There is a surprising readiness to accept LGBT people in the world of entertainment even if these people aren't readily accepted in the more mundane workplaces of the everyday world. As a very young child in Istanbul I remember asking my Mother why people said Zeki Muren was a man when he clearly looked, dressed and sang like a woman. Later when I moved to the West I confused him with Liberace who engendered the same question.

As a youth I remember watching Mick Jagger strut on stage like a preening girl more or less kissing Keith Richards while tough-guy biker-types in the crowd roared their approvals. As an aside, for years I confused Ron Wood with Rod Stewart (another male performer with clearly gay mannerisms). Freddie Mercury of Queen also strutted around on stage like a prima donna but by this time I had chalked it up to the understanding that British people were just more pimp and circumstance than the rest of us. It never really occurred to me that these people might be gay; It's just how rock stars behaved.

If you survey the pantheon of pop music you will find a very lengthy list of male rock stars who were either gay or behaved in a stereotypically gay manner on stage. They wore makeup, tight tight jeans, wiggled their asses and stroked their bodies like strippers. The hair bands of the 80's represented the extreme manifestations of this tendency.

During my teenage years it was so much fun watching Robert Smith of The Cure prance around in Love Cats that it almost made me want to wear mascara, hairspray and elaborate jewelry. The straight male population is accepting of this style even if most of them aren't accepting of gay culture in general but the female populace seems to simply adore it. Most heart-throbs marketed to little girls are soft smooth effeminate boys who are also highly attractive to the gay male population. It baffles straight men why women are more attracted to pretty-boys over manly men but the advent of the Metrosexual seems to be an effort to appeal to this tendency in women.

This is not new. Dionysus, the original rock star gave the women of Thebes ecstatic fits and the men were so drawn to the spectacle that they dressed up and joined the women in their adoration of Dionysus. The Dionysian is often aligned with the feminine spirit of humanity while the Apollonian is aligned with the masculine. Meaningful art results when both are twined in an interplay of the forces of human natures. Whether you are drawn to Apollo or Dionysus you cannot help but appreciate the art that results in their admixture and even the hardened men of a militaristic middle power like Turkey appreciate the beauty of art made by a creature borne of a mixed spirit. Rock stars as well as audiences seem to know this intuitively.

Planes, Brains and Automobiles

Every time I get on a plane I find myself getting metaphysical. After settling in, checking out the reading materials and going through the usual aircraft emergency fantasies (the one in which the plane plunges into a vast jungle and only a handful of us survive, or how I single-handedly would subdue a team of 3 terrorists attempting to hijack the plane) I invariably start to marvel at the fact that I am in a small metal building that we have somehow managed to get off the ground and float through the air. It’s not really that impressive to get the building airborne since it is simply a matter of brute force. What is truly impressive for me is that we can do it with such precision, stability and predictability that we voluntarily agree to climb into these metal buildings while it shoots up into the sky and glides back down again thousands of kilometers away.

It has been said that a sufficiently advanced technology should be indistinguishable from magic and this would surely be the case for anyone experiencing an air flight for the first time. I also notice that the small video screens in front of us would surely be one of the most amazing feats of magic were you to watch it for the first time. Just as I’m thinking about this the in-flight movie begins and it is The Prestige. In the movie, David Bowie plays the role of Nikola Tesla, who many thought to be a magician of sorts.

But after the experience of magic wears off it’s even more impressive how we are able to fine-tune a technology so that it’s inner workings become completely moot and hidden to us. A modern automobile does not reveal that it is really working through the primitive technology of fire. We feed it with some sludge that we've dug up from the ground which is burned in an intense fire to move some pistons in order to produce locomotion. The reality of motoring is actually somewhat virtual for us. Even the act of going to a service station and filling up is really like plugging ports together and moving data or credits between machines since we never actually see the gasoline that goes into the car nor the fire when it burns.

When a technology reaches such a state of refinement and meshing with human behaviours and social patterns it becomes a part of our human being. If you watch a carpenter at work you will note that it is difficult to see where the hand ends and the hammer begins. The hammer becomes not just an extension of the hand but it becomes one with the hand and one with the practice of carpentry. Until the carpenter bangs his thumb or a plane crashes we will not even see the tool as a tool.

Designers of tools must always be thinking of the tool as a tool but striving to produce something that will, if successful, become invisible. Designers of future cognitive augmentation devices such as embedded memory expansion devices or built-in mathematics processors will one day create devices such that they will cease to be experienced as separate from our human brains. A human being will live with a myriad of expansion and augmentation devices with such meshing that they may eventually forget where the brain ends and the technology starts. Nano-technology may mesh the two realms even further to such an extent that we will blur the distinction between human, cyborg and robot. Reality will become mostly virtual for such a future being and we may wonder what to name it's peculiar type of being. I suggest that we continue to call it human being.

Suspicious Minds

My friend Robin who's doing great work over there at the Institute of Higher Purpose tagged me with this task. Start every sentence with "I am suspicious..." go.

I am suspicious of viral blog tagging.
I am suspicious of raccoons because I think they're planning something big.
I am suspicious of squirrels who know what those guys are up to but won't tell us.
I am suspicious that I found in a restroom 12 different types of loose toilet paper rolls in 12 different sizes.
I am suspicious that there's always a different man smoking and hanging his head out of my neighbour's window.
I am suspicious of my other neighbour who in the back laneway always seems to be having an argument with an unseen foe.
I am suspicious when someone says they have the answer.
I am suspicious of suspicion.
I am suspicious why time travelers from the future haven't revealed themselves to us.
I am suspicious of unseen forces that hold together the nucleus of an atom.
I am suspicious when a pretty young girl talks to me on the street, even with my early middle-aged good looks.
I am suspicious why someone hasn't yet come out and said "Yo, you've been punked, now here's your real life."
I am suspicious..... not.

I won't tag anyone directly but consider yourself served.

Wow! It Smells Just Like Fabric Softener

I don't care how hot it is. I refuse to wear shorts in public.

Being stoned is like being within the cognitive sphere of a dog.

Food does not grow on supermarket shelves. It grows in warehouses.

Miss Universal - Someone that everyone agrees is beautiful.

DRCR - Remotely Controlled Domestic Robot

Overheard spoken by a child in a park flower bed - "Wow! It smells just like fabric softener."

Pellegrino Pipeline

Gasoline at the pumps seems to have permanently settled above the $1/litre mark and people are complaining that it's too expensive. I had a refreshing drink with a friend at Starbucks today when I realized that the small 250ml bottle of San Pellegrino water that he was drinking cost $2 and therefore $8/litre. My orange mocha came in at about $10/litre. Perhaps we should ask why gas is so cheap.

Petroleum powers our economies just as water and mocha powers our bodies. Because we need so much petroleum to fuel our transportation networks we have set up a very wide and efficient framework for getting the oil out of the ground, quickly to refineries and ultimately available as gas to pump into our cars. The economies of scale are so great that after all that work and distance we can deliver it to your gas tank for about one eighth the price of Pellegrino which is also extracted from the ground. It should also be noted that oil companies still make more profit than mineral water companies.

If there was significantly more demand for European mineral water then we would eventually set up pipelines from their sources in France or Italy, get it quickly into giant tankers and deliver it to pumping stations where you could fill up on Evian for a fraction of the price you would pay today. But no such demand exists to drive the building of such an efficient infrastructure to deliver mineral water.

There's another major difference between the two essential fluids. If we run out of Pellegrino we can drink tap water, well water or sip from a puddle in the forest. If we run low on gas then we're somewhat screwed because we've built these giant factories that continue to produce giant rolling machines that can run on gas and only gas. There is no substitute and a massive retrofit would be required for our economies to continue.

Because we demand cheap products we have come to rely on intricate networks to deliver essential goods from far away lands. This super-efficient system actually makes us more vulnerable to collapse. If the gasoline supply chain is disrupted then the entire economy could screech to a halt. Just as we have alternative power sources for our bodies we need to develop alternative power sources for our economies.

This Week in Work

Consultant Fernando Flores often charges more than $1 million dollars to teach business executives how to say what they mean and mean what they say.

A famous ad executive said that the masses are not mindless and easily manipulated and that if they were he wouldn't have to work so hard; he'd just "call it in" from his mansion in Aruba. It's true that if his job was so easy he could "call it in" but he wouldn't be able to afford a mansion even in Albania, much less in Aruba. That's because if the job was that easy then anyone could be hired to do the work thus driving the wages down to the level of lesser paying positions. It's precisely because he possesses a unique set of skills that he is paid so much.

There are stories of welders moving from other parts of Canada to Alberta and earning as much as $30,000 a month working in the tar sands. This is due not to possessing a unique set of skills but ones that are in short supply.

Here in Ontario the provincial legislators have given themselves a raise to keep in step with their Federal counterparts. They still make less than they could in the private sector but many will make much more when they lose the next election and end up working as lobbyists.

Yes it's hard being a doctor in a universal health-care system. In his upcoming movie Sicko Michael Moore interviews a young English doctor who drives a new Audi and lives in a posh $1 million flat. The British system, the doc says, is fine for doctors--unless you want to live in a $3 million flat and own three or four cars.

This Week in Authenticity

1. The Luminato Festival just wrapped up here in Toronto. It seemed to come out of nowhere to be something quite huge. I read a criticism of the festival in a major newspaper. The journalist wrote that the festival really wasn't authentic; that it seemed more an example of how a corporation would design an arts festival. He was of the opinion that Luminato was something that did not originate from natural artistic expression and was therefore inauthentic.

2. I heard an executive of the new Toronto FC soccer team describe how they wanted to create an authentic soccer experience for the fans of the new team. They decided to do this by copying most every obvious cultural marker of European soccer teams. The name, the uniform, the logo, as well as the songs that are song by the fans would all be quite at home in the English Premier League.

3. I heard a VJ say that the most important thing for young music fans is authenticity. She said that they can easily see through someone who is putting them on and only respect authentic artists.

4. I heard an advertising executive say that the most effective advertising is one that has an authentic message.

There is a lot of talk about authenticity lately. What does it all mean?

Greens Cleaning Up

People have a natural trust of others that are similar and a natural distrust of those that are dissimilar. It's an unfortunate reality that the message is often clouded by the impression that is made by the messenger. The typical environmental activist, as seen on TV, is a young shaggy male with unkempt hair and very casual clothing. He may even have body piercings. To the typical middle class voter he may as well be from another planet.

The suburban straights (905'ers as we call them in Toronto) may judge such a spokesperson to be an extremist simply because of the way they look and dress. They may glance at this young bearded man advocating green policies and think that he's clearly some kind of a freak and his views aren't to be taken seriously. The environmentalists should learn from the mistakes of the PLO.

Israel and the PLO have had a public relations war as much as a real war between them for decades. The PLO would often supply a spokesperson who would be sporting a heavy beard, wearing a scarf or head dress and speaking in a heavy accent that was utterly alien to the average middle American TV viewer. Israel would have a clean cut man wearing a nicely tailored suit and speaking in perfect English. Regardless of the words spoken and the arguments made, the PLO would lose the public relations war. It's not until they started using that nice American-educated woman that they started to make some headway.

Similarly, the environmentalists need to understand that as forceful, convincing and obvious as they consider their positions to be on global warming, they weren't really taken seriously by the average American until a friendly middle class clean-cut man in a nice suit presented them in a powerpoint presentation. The election of Elizabeth May as the leader of the Green Party in Canada was a major step towards mainstream acceptance. They will very likely make some real progress in the next election but I hope that they remember to hand out razors with their candidate playbooks. Maybe they can also clean up at the polls.