It is a proven fact that diet or workout regimens are more effective when tackled with a friend. The camaraderie goes a long way towards alleviating the pain. The war on your fat ass is more easily won when we're all in it together.
We seem to declare war on everything else why not pollution. Our leaders tell us that there is no way we can meet our Kyoto targets by 2012 but I say that anything is possible if everyone gets behind a cause. There needs to be inspirational leadership that can convince the people that some sacrifice is needed and that together we can win. Remember those scrap metal drives during WWII? It seems easy enough to convince people to support illegitimate and wholly fabricated causes so it shouldn't be too difficult when the cause is based on fact and real necessity.